In Stage I (Discussion questions), your analysis will be geared toward responding to several questions related to the assigned case. This will require you to go beyond the rational analysis and provide you with more flexibility and freedom in formulating your answers, where you are not strictly bound by rational choices, as is the case with the SWOT matrix. 

your analysis will be geared toward responding to several questions related to the assigned case. This will require you to go beyond the rational analysis and provide you with more flexibility and freedom in formulating your answers, where you are not strictly bound by rational choices, as is the case with the SWOT matrix.