Business-Level Strategy” Please respond to the following:
- From the first e-Activity, assess your satisfaction with the company you researched and make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
- Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies. Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.
- Please don’t use these companies Apple or Walmart.
Answer preview
Based on the five business-level strategies, the integrated cost leadership/differentiation strategy is the most applicable to the UberEats Company. Regarding the differentiation strategy, the customer experience is going to change entirely since the UberEats are now going to be concerned with ensuring they deliver quality and unique services to the customers ((Hitt, Ireland, & Hoskisson, 2012). For Instance, some of the competitors of the UberEats do not deliver the package to the customer on time. UberEats can do it differently concerning their delivery time by ensuring customers get their orders as early possible. Even if the value of the services increases, the customers will be willing to pay since they are offered with the superior value. Besides, the customer services of the UberEats can be improved through the implementation of the differentiation strategy as the company is creating the value for customers. Therefore, excellent
[363 Words]
