The Week 4 individual assignment is the second part of a three part strategic management plan for the company selected by the student in Week 3. The purpose of the assignment is for students to establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate, consider and describe specific business strategies including vertical integration and strategic alliances, to achieve competitive advantage in the industry. The student also generates an appropriate organizational chart in alignment with the stated strategies.
Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is Part 2 of the three part Strategic Management Plan.
Assignment Steps
Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:
- Establish Long-term Goals and Objectives
- Strategy Formulation.
- Indicate the markets that the company will pursue.
- Specify the unique value the company will offer in the selected markets.
- Discuss the resources and capabilities that are required.
- Analyze how the company will capture value and sustain competitive advantage over time.
- Business Management Strategy
- Consider Cost and Differentiation Advantages.
- Describe the Corporate Strategy.
- Investigate Vertical Integration.
- Describe Strategic Alliances.
- Detail the Company Competitive Advantage.
- Generate an Organizational Chart of the company you selected.
Cite at least 3 scholarly references.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment
Answer preview
The success of the company in offering the said products and services requires lots of resources to be invested in research and development, quality software, expertise and more so in acquiring the right patents and rights to the new products (Goldfarb, 2014). In a bid to ensure that the services are seamless, the company also requires to be conversant with new technologies emerging day in day out. For Google, this has been easy as they have been the trendsetters in the industry. Having the right team with the right skills would also be a requirement in ensuring that they provide the said products and services to the customers.
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