You will submit 2 files for this outcome: a Word document and a PPT.
Your plan will contain the following information:
- Basic information about the company
- Description of products or services
- Marketing objectives and strategies
- An assessment of the micro and macro environments
- How you will measure success of the marketing activities
- All marketing activities you’ll perform during a one year period
- Background on what’s going on in the marketplace and how it affects your business
- Costs associated with your marketing activities
- Measurements you will use for your marketing activities
- Background/research you used to select your marketing activities
Your PPT will show the highlights of your plan.
OUTCOME 6 – DEVELOP PROFESSIONAL DOCUMENTS AND PERSUASIVE PRESENTATIONS UTILIZING COMMUNICATION TECHNOLOGIES THAT CONVEY KEY CONCEPTS TO INTERNAL AND EXTERNAL STAKEHOLDERS.
Outcome 6 is about finalizing your marketing plan by incorporating the many details necessary to communicate it to external stakeholders.
You’ve done the research that has helped you to completely understand your product or service, who your customers are, who your competitors are, how you market it, distribute it, and how to put together an excellent sales force.
Now you will be tasked with putting your marketing plan together in a manner necessary to communicate it to an audience in the most professional manner possible. Enjoy the process!
Answer preview
The company mission is to provide quality instant coffee and healthy snacks that meet all the standard most desirable for a healthy lifestyle. The company focuses on ensuring that the high-end consumers after a busy schedule will have an environment to relax and enjoy a variety of products. The coffee shop stores will as well include services like physical training resources helping achieve a work-life balance. Formal and informal meetings can also be conducted in the stores while focusing on increasing the scope of customers served by the company every day. The company targets to ally with other organizations by helping the critical personnel’s and managers bringing them on board for integration and investments focused to improve the welfare of different customer categories.
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