Assignment 1 (This is discussion due in 24 hours only need half page)
What do you identify as clear first-mover advantages and late-mover disadvantages to a product being introduced to any African country? When preparing your answer, please identify the African state that you are profiling. To assist you in this endeavor, you may wish to explore one of the following web sites to gather country specific information:
- CIA World Fact Book (Links to an external site.)Links to an external site.Links to an external site.
- Department of State Background Notes (Links to an external site.)Links to an external site.
Answer preview
, they have established cost-effective ways of producing and distributing their products, for example, through the establishment of agreements with suppliers and retailers. They enjoy higher revenue and lower costs of operation as compared to their present competitors. Last movers in that industry have had challenges in gaining customer’s loyalty. Coca-Cola is already established in the market, and switching costs are high for consumers especially those who purchase on a large scale; this limits the competitor’s market share. They have also had ample time to perfect their products to fit the consumer’s interests.
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