First mover and late mover advantage.

Assignment 2 ( This is due 9/1 11:59 pm) need 3 and half page

The discussion posting this week required you to identify a product introduced in any African country that was subjected to a first mover and late mover advantage. Using that selection of country and product, now prepare a short paper which expands upon the impact of globalization of that product in that country.

Your paper should have a minimum of 3 outside references (one of which may be your textbook). Your paper should be a minimum of 5 to 7 pages and provide a summary of your findings and illustrate the impact of globalization to that African country.

Your paper should follow APA style, be typed using a minimum of 12 inch font, and be double-spaced.

Make sure that you incorporate the terms and concepts from the chapter readings.

Answer preview

Coca-Cola’s presence in Kenya has improved the balance of payments. Inward investment provides a direct flow of capital to the host country (Gomez et al., 2016) They have encouraged import substitution. The state does not have to import soft drinks like they previously did as the company offers the product and at a lower cost as compared to the cost of importation. The company has also boosted export promotion. Since there is a production firm in Kenya, the company supplies their products from Kenya to the neighboring countries. By using their facility as a basis for exporting, they increase the revenue collected by the state based on the charges for exportation.

[1209 Words]

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