Fernandes, & Raposo, 2016). The results obtained from the audit are utilized to boost the organization’s social media presence. The following plan will be utilized in conducting MSF social media auditing. The first step will involve creating a list of all its social media accounts. Here, all social media accounts that MSF has will be noted down, including the inactive ones. In this step, the imposter accounts or others infringing the NGO copyrights will be identified, and the legal department will get involved. A plan to deal with fake accounts will be developed, including contacting the owners or reporting the accounts to the respective companies. The second step involves checking the branding. This step will ensure the organization’s
