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The chosen firms are Uber and Spotify. The two firms operate in the international market. Uber provides car-hire services in American and other parts of the world and uses an app for ordering (Horan, 2017). Uber is among the leading companies in the taxi-industry and entails other subsidiaries such as Uber eats. On the other hand, Spotify is a company with Swedish backgrounds and provides video and music streams. The streams are provided through licensing agreements. The music offers exclusive comfort and content to Uber customers. Spotify is among leading firms that offer video and music streams in the international market. The two companies share a strategic alliance.
