Social media can be defined as a platform through the internet and web that gives people, businesses and organizations an opportunity to air out their views, opinions or even advertisements with others. Social media sites include Facebook, Twitter, Instagram, YouTube, snapchat among others. Social media sites can be rated as the most influential and capturing platforms where business can sell or advertise their products. This is because worldwide these sites are used extensively by every country. Facebook, for example, has a lot of users all over the world together with Twitter. Another reason why social media is the best for businesses is that they don’t incur costs and all that is needed in this is one or more personnel to manage and attend to the accounts (Arli, 2017).
