Visual Analysis of Coke’s Advertisements

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Find an advertisement, cartoon, or image on the Internet that depends predominantly (if not entirely) on visual appeals to market a product or make a point. First, identify the central message of this visual. Then, note and discuss how the marketers, cartoonists, or graphic designers seem to have employed visual elements to persuade readers to think a certain way. The more knowledge you have about target readers for the visual, the more effectively you’ll be able to explain the strategies employed to sell the product or point. In addition, analyze the effectiveness (or ineffectiveness) of the visual elements and explain what you learned from writing the analysis.

In your introduction, describe the image you are analyzing and the central idea. Include either a copy of the image or a link to where the image can be found. Also, include a thesis statement that reflects the content of your analysis.

In the body of the analysis, discuss the elements used in the visual to get the reader to think a certain way. You might discuss visual elements like shapes, colors, size, shadows, and positions to name a few. Also, discuss the effectiveness (or ineffectiveness) of the visual elements.

End with a brief conclusion that summarizes what you have learned from completing the visual analysis.

Be sure to double-space your assignment.

Length: 400 – 450 words

Please cite all work.

Rubric

ENGL 123 M3 Short Writing Rubric

ENGL 123 M3 Short Writing Rubric

CriteriaRatingsPts
This criterion is linked to a Learning OutcomeContentThere should be evidence from course content and demonstrate synthesis of concepts.
60.0 ptsExceeds Expectations50.0 ptsMeets Expectations44.0 ptsDoes Not Meet Expectations
60.0 pts
This criterion is linked to a Learning OutcomeMeets the Requirements of the AssignmentShould address given assignment requirements.
20.0 ptsExceeds Expectations16.0 ptsMeets Expectations13.0 ptsDoes Not Meet Expectations
20.0 pts
This criterion is linked to a Learning OutcomeGrammar, Punctuation, Organization, and FormatThe essay is clearly written in an appropriate tone, and it demonstrates a mastery of standard English grammar and sentence structure. Citations and references should follow APA when applicable.
20.0 ptsExceeds Expectations16.0 ptsMeets Expectations13.0 ptsDoes Not Meet Expectations
20.0 pts
Total Points: 100.0

Answer preview

The major element used in the visual appeal is the cool colors which illustrate that Coke creates cooling refreshment. The colors coke-red and white are the company’s signature which blends well in conveying the message of love, warmth, and passion. The red-coke color is also known to capture one’s attention and it symbolizes love. Also, the white color reflects the symbol of peace. In this case, when the people share the coke, they pass on the message of peace and love which promotes happiness. Also, having the different names on the bottles enhances a great relationship between the customers and the brand.  These elements help the reader to think that every loving moment is made better when a coke is shared with different people. The effectiveness of the images reflects that every interaction made by sharing a coke is definitely unique and there is always a story behind it (blog.visme.co)

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Visual Analysis of Coke’s Advertisements
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