An individual assignment requiring the preparation of a report discussing ANY International Company about their theoretical application of the strategic management process; including a variety of contextual examples for a specific firms; related to each strategic management process stage and find out the best strategic management process applied by the company. The chosen firms must be identified in the first three weeks of study.
Note: You do not need to actually carry out a fully applied strategic analysis but you should illustrate your theoretical based answer with some specific examples related to your chosen firm.
Strategy Formulation
For your chosen firm, outline the stages, steps and processes involved in the formulation of business and corporate strategy as part of the strategic management process.
Note: You do not need to actually carry out a fully applied strategic formulation but you should illustrate your theoretical based answer with some specific examples related to your chosen firm.
Strategy Implementation
For your chosen firm, outline the stages, steps and processes involved in the implementation of business or corporate strategy as part of the strategic management process; including pertinent applied examples from your chosen firm to emphasize theoretical application.
Note: You do not need to actually carry out a fully applied strategic implementation but you should illustrate your theoretical based answer with some specific examples related to your chosen firm..
Conclusion(Word limit: around 350 words)
Summary of findings
References (no bibliography required)
Appendices
Final Submission:
(Overall word limit (excluding appendices and references) must be around 3000 words)
The main references are indicated in the module guide and given in the module text book – Henry A. (2011) Understanding Strategic Management2e Oxford University Press.
Please study carefully the assessment criteria and the marking scheme and use it as a guide when writing your report.
Answer preview
The NMT (Nordic Mobile telephone) was launched in 1981 and it was world’s first cellular network and one which allowed roaming. The first mobile phone manufactured by Nokia was launched in 18982 and it was referred to as Mobira Senator and was used in cars even though at this time the management was not keen on the manufacture of mobile phones. The growth that was experienced by the company in the 1990s was because the new CEO decided to turn the company into a telecom oriented one. The first fully mobile phone to be manufactured by the company was the Mobira Cityman 900 that was launched in 1097. Its collaboration with Siemens saw the development of the GSM network and the first GSM call was made on 1st July 1991 by the then Finnish prime minister. The company’s first GSM phone the Nokia 1011 was launched in 1992.
