Health Care Analysis
Choose an existing health care organization.
Write a 1,050- to 1,400-word paper on the organization of your choice.
Include the following:
- Describe the four Ps–product, price, place, and promotion–and explain how and why they are important to the organization’s success.
- Examine the relationship between the organization’s marketing and its partnerships. Explain how and why those partnerships are valuable to the organization.
- Determine the target market, including demographics, psychographics, and data, from the general area in which the organization is located. Explain why understanding target market is vital to a successful marketing plan.
Format your paper according to APA guidelines.
Answer Preview
The Johns Hopkins Hospital is involved with the four P’s in order to create exchanges that satisfy the patients and organizational objectives. The product which the Hopkins hospital offers to the public is a service of healthcare and provision of medicine prescribed which is very important to the society. The product enables the hospital to satisfy individual needs…
(1287 Words)