Brand personality and associations
As we’ve learned this week, brands signal customers by giving them information
about predictability in their purchases. Brands each have their own associations
and personalities. In your post, identify some of the associations and
personalities that are linked with the following brands: Oscar Mayer, Dell, and
Sketchers.
- What are they?
- How do they differ?
- Are there any similarities?
Answer Preview
Dell is a top leading company that is famously known for their laptops, servers, phones as well as accessories for their products at an affordable price. The products are worldwide and they are user- friendly. For instance, the laptop can be used in the corporate…
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