Strategic Mangements

Refer to the site http://www.QuickMBA.com/strategy/strategic-plannin… for an overview of the process that you will use, as repeated below.

***Unit 1 (steps 1–3) paper should be 3–5 pages in length, not including the title page, the reference page, and the appendix pages, which will consist of the provided templates. The content pages include your personal mission and vision statements as well as your environmental scan of your personal competitive landscape. Remember, both a vision and a mission statement should be short and succinct. Ideally, neither should exceed 30 words

(Steps 1–3) paper should be 3–5 pages in length, not including the title page, the reference page, and the appendix pages, which will consist of the provided templates. The content pages include your personal mission and vision statements as well as your environmental scan of your personal competitive landscape. Remember, both a vision and a mission statement should be short and succinct. Ideally, neither should exceed 30 words.

Step 1: Detailed Information

A mission differs from a vision in that the vision is broader and more life-defining than the mission. The mission can change from time to time, but the vision generally changes very little. Remember, both the vision and the mission should not exceed 30 words. Also, be sure to use scholarly sources to define what a vision and a mission are. Cite the source(s) and include them (it) in your reference section

Step 2: Create Personal Vision:

In this step, using the course reading and your chosen scholarly sources, formulate your personal vision. One easy way to think of this is to imagine your overarching career objective. Please see instructions under “mission,” above

Step 3: Conduct Environment Scanning:

In this step, you review the environment in which you will be operating. You may evaluate the Political, Economic, Social and Technological (PEST) factors relevant to your future personal success. For example, what technological changes will impact how you earn your living? Will you need to work remotely at a number of jobs at the same time, is there a chance that your current work can be outsourced using technology? Can you use technology to appeal to a broader group of potential employers in a wider geographic area? Similarly, what economic changes are likely to impact you? Will demand for what you do increase or decrease as a result of changes in the economy? Support your assessment of the particular environmental elements with research backed references.

Alternately, you may prepare a personal SWOT analysis (Your personal Strengths and Weaknesses and the external macroeconomic Opportunities and Threats that all of your competitors will assess.)