Competitive Advantage

Competitive Advantage

Competitive advantage is what sets an organization apart. A competitive edge is a necessary ingredient for an organization’s long-term success and survival. Unique resources provide a company with a sustainable competitive advantage. The four characteristics of unique resources are value, rarity, ability to duplicate, and ability to exploit. Resources that have all four of those characteristics can be used to form sustainable competitive advantages.

Construct a 2 page paper, based on the four characteristics of a product with potential for sustainable competitive advantage and based on the research you conducted; identify and discuss a company that does an effective job of utilizing these resources in the competitive marketplace. Also describe the product in relation to the four characteristics of sustainable competitive advantages.

APA format

Answer Preview

Competitive advantage generally refers to the strategic advantage that a company or organization might have over other companies in the market. Competitive advantage is often acquired through the firm coming up with strategies that create value for the services or the products that…

(639 Words)