McDonalds Turnaround Based on Service & Quality

Case Summary

1.) In a narrative format discuss the key facts and critical issues presented in the case. ( 250 Words)

Case Analysis

2.) Why do you think McDonald’s lost its focus in the early 2000’s? ( 250 Words)

3.) How did service, improved quality and cleanliness turn McDonald’s profits and stock price in a positive direction? ( 250 Words)

Application

4.) As CEO of McDonald’s, based on the case and your experience, how would you improve operations in McDonald’s stores in the future? Who do you see as McDonald’s biggest emerging competitor and can McDonald’s improve by looking at their management strategy? ( 250 Words)

Each question are separate but you can make this into one document.