SAFE APPLIANCE ANALYSIS;

SAFE APPLIANCE ANALYSIS

Introduction

Based on the BLSC (C) case, complete this assignment according to the instructions below.

Instructions

As you read the case, do the following tasks:

  1. Conduct a SWOT analysis for Safe Appliance (under Boulay before acquisition). Develop and discuss 4Ps for Safe Appliance.
  2. Discuss positioning strategy for Safe Appliance.
  3. Develop positioning map for Safe Appliance based on Smith’s plan for the acquired company. For example, you could take “Level of Service” and “Price” as your two attributes. On one end of the x-axis would be “Lean Service” and on the other end would be “Full Service.” For the y-axis you would have “Low Price” on one end and “High Price” on the other end.
  4. Answer the questions.
    1. What are the strengths and weaknesses of this positioning?
    2. Should SafeAppliance target multiple segments?

Formatting

All written submissions should conform to the following format:

I included the files for the first two cases that pertain to this as well.

Answer Preview
Products in the case of safe appliance refer to tangible goods that the founder deemed fit to sell. Safe Appliance mostly majors in the sale of home appliances like refrigerators, water heaters, dishwashers, clothes dryers and clothes washers…
(784 Words)
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