EXTRINSIC BENEFITS WHEN PROMOTING A HEALTH-CLUB MEMBERSHIP

EXTRINSIC BENEFITS WHEN PROMOTING A HEALTH-CLUB MEMBERSHIP

Pick of the items below and discuss two extrinsic benefits you might use as an extra push if you were promoting the item.

• Extrinsic benefits for health-club membership
• Extrinsic benefits for Internet service or digital cable service
• Extrinsic benefits for a line of clothing
• Extrinsic benefits for car insurance

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When promoting a health club, I would use different classes of membership with a higher reward in each class. Whereby, I would create bronze membership, a silver and gold membership…