Google’s Self Driving Car

Google’s Self Driving Car

Google is developing a self-driving car that will be in the marketplace in the near future. Identify a potential target market segment and describe the value proposition that would meet the needs of this target market customer group.

What need is being fulfilled?  What benefits are being sought?

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It is well known that Google has been developing a self driving car. This is something that will be a first in the market because there is nothing like it currently. In developing such a car the company is incurring high costs but they believe that these costs…