Explain the importance of customer service and returns to the retail industry.

Explain the importance of customer service and returns to the retail industry. Consider retail stores like Nordstrom’s that have a reputation with regards to returns and customer service.

The paper should be 3-5 pages in length and must be in APA format, and you must cite and reference at least one current peer-reviewed article that relates to this topic.

Submission Instructions:

•Written communication: Written communication is free of errors that detract from the overall message.
•APA formatting: Resources and citations are formatted according to APA (6th edition) style and formatting.
•Length of paper: typed, double-spaced pages with no less than 800 words.
•Font and font size: Times New Roman, 12 point.

Answer Preview

In business today, the relationship is inevitable, and it’s a very crucial feature that all the business organizations should have (Armstrong, Kotler, Harker & Brennan, (2015). Creating a good relationship between the business and their customers is mandatory for the viability of the business and for the business to have a good competitive advantage. Customer service is a way of attracting, enhancing and maintaining good customer relationship; it goes beyond only being courteous to your customers…