How strong does the resistance to the new business model at Destination appear to be
Please read the case and answer the following questions.
- How strong does the resistance to the new business model at Destination appear to be?
- What advice can you offer Doreen for overcoming the resistance to change?
- What is your opinion of the potential effectiveness of “The no-hassle Destination” business model? Explain your reasoning
Answer preview
Question 1
The resistance to the new business model at Destination appears to be strong. There are a number of factors that depict this. The first is the aura as Doreen, the CEO gives the talk. The aura appears reluctant towards the ideas as they express grimaces and anxious expressions. The second indication is when Tony, the veteran sales representative talks about how Saturn Company were run out of business by a similar idea…
(340 words)