There are certainly pros and cons of going global. For example, with a physical product, the pros might include selling in more volume and the cons may include having to manage the processand logistics. It might also be costly to set up geographic distribution and global marketing at these destinations. Of course, all of this will depend on the global market chosen to do business in and the pro and cons may be different by product and service.

With this in mind, create a 2-3 page response to the following:

• Identify and describe a global market
• Analyze pros and cons of entering this specific market

Answer  Preview

Global Market

A few years ago, to ship products to a market in another country took several months and doing this was such a hard task that only huge companies could be able to take the risk. Transportation technology development made it possible for people and products to move much faster. Recently, information technology, especially the internet, has made the world to be easily accessible and consumers can have products from any location in just a matter of days (Lasserre, 2017). Global marketing is a way of planning, producing…

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