Innovation and Strategic Management
BUS 402 week 2 discussion
Week 2 Discussion
- Discuss the importance of innovation in the survival and success of a business. Next, suggest three (3) strategies that you, as an entrepreneur, can use to encourage creativity and innovation in your small business. Provide support for your response.
- Analyze a current or former company for which you have worked, and without revealing the name of the organization, identify one (1) step in the strategic planning process that could use more attention in this business. Explain your rationale
Answer preview
Organizations cannot survive in the competitive market if they fail to integrate innovation mechanisms. So the organizations have to adapt to the new trends that keep advancing in the digitalized world. An essential aspect of innovation is creativity. Unique ideas and concepts have to be invented which helps in establishing the levels of change. Therefore, innovation is a crucial concern for every organization since it enhances the management processes and the production of quality products…
(300 words)