Company Competitive Advantage Please respond to the following:

• Propose two ways that a company can gain a competitive advantage over other companies when striving to recruit job applicants. Determine whether technology has assisted or hindered the process.
• Imagine you are head of the HR department, and you have been asked to review two applicants for the sales clerk position at your company. Alice, the first applicant has 10 years of experience in sales work, but can be easily distracted. She will not work on commission and cannot work weekends. She can be a little obstinate, but has an excellent job history. Mary, the second applicant, has one year experience, but very congenial and loves working with people. Her work schedule is very flexible, but she can become a little stressed at times and has been known for having to quietly leave and regroup for a short time. Determine which candidate would be the “right fit”. Support your decision by describing the thought process that lead up to your decision.

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The competitive advantage of a firm is one of those aspects that are unique to a firm that distinguishes it from its competitors. To generate a competitive advantage, the firm needs to identify and analyze the weaknesses and strongholds of their opponents so that they can know where to attack (Wagner & Hollenbeck, 2014). A business firm needs to have that unique aspect to outdo their competitors and attract the customers. In our case, the company can decide to consider the skills of the applicants rather than the number of paper they have…