Netflix Case Study

 Netflix Case Study

Netflix Case Study: In this assignment, put yourself in the shoes of Alice Jones

Develop a ZOPA and BATNA position for Alice, based on your review of her biography and the background information in the case study (located in the Final Project Guidelines and Rubric document in the Assignment Guidelines and Rubrics section of the course). As you develop your response, consider the following:

  • If Alice were fired, what would be unacceptable options for her in a severance agreement?
  • What options could Alice offer that could move severance negotiations toward her goal of keeping her position at Netflix?

Then, determine Alice Jones’ best alternative to a negotiated agreement (BATNA), i.e., her “Plan B.” It is important to do this before entering into negotiations to ensure that she does not agree to unfavorable conditions. Questions that can help formulate Alice Jones’ BATNA include:

  • What do you believe are the interests of the other party, i.e., Sharon Slade and Netflix?
  • What actions and alternatives are you prepared to consider if you (Alice Jones) cannot reach a negotiated agreement within your Zone of Possible Agreement?
  • What creative alternatives can be considered based on the interests of the other party (Sharon Slade & Netflix)?
  • What trade-offs on the standard ZOPA exist that could result in a creative, successful agreement?

Textbook:The Hidden Rules of Successful Negotiation and Communication: Getting to Yes!, Chapter 4 (pp. 41–46)
Chapter 4 emphasizes the importance of making a positive first impression and the many variables that contribute doing so.

Video: TEDTalks: Amy Cuddy—Your Body Language Shapes Who You Are (21:02)
A TED Talk that shares how body language affects how others see us – and may also change how we see ourselves.

 

Answer preview

Zone of Possible Agreement (ZOPA)

Unacceptable Options in Severance Agreement

If Alice were to get fired, several options would have consideration, and others would not be deliberated. Having worked for the company for ten years, and having performed considerably in those ten years, it is reasonable for the company to give her a good severance agreement. The first would be the retirement accounts such as the 401K retirement benefits. Retirement benefit would be unacceptable because the employees would not be retiring but would be looking to get another job elsewhere (Opresnik, 2014)…

 

(650 words)

Download Details

Netflix Case Study

Scroll to Top