singapore airlines
Case analysis report
– All requirements are in the attachment.
– The referencing style we use is the Harvard style, and please do not use fake references.（More than 6references）
– I hope to get a very high level essay and get a great mark.
Marking criteria
The report will be assessed based on the following criteria:
- Analysis of the organisation’s external environment;
- Analysis of the organisation’s internal environment;
- Pulling it together – quality of the SWOT; Do the organisation’s current strategies fit with the external and internal environments? Are there clear conclusions on key issues/problems?
- Practicality of the recommended strategies – is there enough justification based on sound evaluation of alternative recommendations? Do the recommended strategies fit in with the earlier analyses?
- Overall application of relevant concepts, theories and models;
- Quality of arguments and general coherence of the overall report – are arguments convincing and well structured?
- General layout and presentation of the report (including length, spelling, grammar and referencing).
The report is not to exceed 10 pages (12-pt font, 1.5 spacing, 8 pages is the most perfect number of pages), excluding cover sheet, executive summary, references and appendices. Appendices should contain only supporting diagrams, tables and the like and should not be a proxy for additional text. This page limit will be strictly enforced and tutors can choose not to read any pages beyond the 10-page limit.
Answer preview
External Analysis
The airline industry is an industry that covers the transportation of people and cargo by air across different places. It is an industry that begun slowly after the World War 1 but one that has developed to become one of the most relevant sectors. The development of airlines has happened over the last 70 years to create the current jet lines that serve the global market today (Zaei, M.E. and Zaei, M.E., 2014, 117). There are very many airlines that are situated across the world and that have global operations or regional operation carrying people and cargo from one airport to another. The process often involves many players, but it allows for the movement of people faster across continents and cities than they can do while using any other method. Almost all counties have airlines that operate within their borders, and this allows…
(2400 words)