Morse’s Make or break rules

Choose two of Morse’s “make or break rules” and find a current or recent advertising campaign that follows the rule. Explain in 3-page paper how each campaign embodies the rule and why it is successful at reaching its target audience. Do not draw examples from the textbooks; you must search for your own example.

Answer preview

The United States is diversified in that it consists of individuals from different cultural backgrounds. The multiplicity in cultures demands the use of different marketing strategies, especially when marketing a product that targets a specific racial group. Morse Break or Make Rules are divided into eight segments; the first rule is the enlightenment of the marketing experts in regards to multicultural studies. This rule allows the marketers to learn of the needs of the consumers, and it gives them an opportunity to meet these needs, the second rule which is the divide and conquer rule acknowledges the uniqueness of the consumers regardless of the uniformity in their culture (Morse, 2009). The third rule…

 

(900 words)