BUSINESS LEVEL STRATEGY
Note: The company used in previous work.. UberEats.
BUS 499 week 4 discussion
Week 4 Discussion Question
“Business-Level Strategy” Please respond to the following:
- From the first e-Activity, assess your satisfaction with the company you researched and make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
- Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies. Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.
- Please don’t use these companies Apple or Walmart.
Answer previewThe UberEats Company needs modifications in its business-level strategy to ensure not only the new customers have been by attracted but also retention the olden customer. To be specific, the business-level strategy to be modified is the integrated cost leadership/ differentiation strategy since it going to satisfy the level of satisfaction of a person dynamically and at the same attracting new customers (Hitt, Ireland, & Hoskisson, 2012). The integrated cost leadership ensures the services of the UberEats can be accessed at a cheaper rate thus the new consumers can be attracted to try out their services. Besides, this strategy enhances the delivery of the services with the differentiated features thus making it…
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