Customer Experience

Hello there,

Please answer these three questions. you can make up a story and show if the Personalization email gone good, or bad!

I have attached the class slides, you can get the info from there. Plesae do not use refrences

Personalization gone good, or bad!: In one page or less, share an example of a time you saw an ad or got a marketing message from a company that was either spot-on in terms of personalization or very, very wrong. Tell me:

• What channel(s) this happened in << it could be email
• What data you think they used to target you (e.g., sales data, usage data, LTV data, demographic data, socioeconomic data)
• Tell me how you would have handled this if you were the marketer

• Answer previewPersonalization is an effective marketing strategy like in the email communications. Companies need to understand their customers to improve their experiences by segmenting them into certain groups using aspects like the demographic data which includes the customers’ age or gender. Companies could also consider using the socioeconomic status such as the customer’s geography or use the behavior data such as the customers’ purchase intent. Businesses that have integrated this marketing strategy have seen improved customer satisfaction as well as increased sales.

  Businesses that fail to do proper segmentation in personalization usually encounter challenges when trying to get…

(300 words)