Integrated Marketing – Advertising
Media may be a very powerful influencer for different segments of society. Marketing managers should be concerned with how their messages affect consumers. There are many ways to promote products without misleading consumers. The American Marketing Association supports ethical communications to protect vulnerable segments of society.
Go online and find two different videos that discuss the impact of advertising on vulnerable segments.
Please respond to these video Discussion topics.
1. Give a brief review of the videos you found and discuss how advertising will impact people differently; include yourself as an example.
2. Discuss the potential for advertising to affect vulnerable segments such as the elderly, children, and the less educated.
3. Will this impact only be today, or may it affect the viewer’s future as well?
Answer preview
Media is a powerful and influential tool for an advertisement for different segments in society. Studies have shown media, especially televisions, are an essential source of information for children. Ethics in advertisements becomes integral to avoid misleading vulnerable segments such as children.
“Be Their Voice” – The Effects of Advertising on Children (https://www.youtube.com/watch?v=J40uDMZuQ2o)
According to the video, an advertisement is among the main drivers of the American economy, and it contributes over $144 billion per year. Out of 144 dollars spent, $ 17 billion are allocated to target the youths, and billion dollars comes from fast foods. This becomes the reason why 25 percent of American children are obese which is the leading cause of heart diseases, low esteem and so on. A child in America watches…
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