Crafting Communications
Milestone Two Scenario
An overseas contractor that is a major supplier to your chosen company has recently been revealed as on that operates with poor working conditions for employees (uses child labor, pays low wages, requires long hours, no benefits, etc.).
MAIN POST 1 – INTERNAL COMMUNICATION THREAD: In Microsoft Word, draft an internal communication that effectively address the issues in the Milestone Two scenario, clearly identifying your target audience (refer to the Milestone Two Guidelines and Rubric document).200words
MAIN POST 2 – EXTERNAL COMMUNICATION THREAD: In Microsoft Word, draft an external communication that effectively address the issues in the Milestone Two scenario, clearly identifying your target audience (refer to the Milestone Two Guidelines and Rubric document). 200words
Learning Objectives
- Craft communications to address internal and external stakeholder issues
- Craft communications to illustrate various strategies and approaches utilized by corporations in their communications with stakeholders
Reading and Resources
Required Resources
Textbook
Corporate Communication: A Guide to Theory and Practice, Chapter 10
While you read, consider the following questions:
- Why is it necessary for a corporation to manage issues that arise?
- How can issues impact a corporation’s reputation?
- How do corporations ensure they are aware of issues quickly and efficiently?
- How do corporations determine what type of response is required when an issue becomes public?
eBook: Handbook of Corporate Communication and Public Relations: Pure and Applied
Today’s Corporate Communication Function (pp. 200–226)
While you read, consider the following questions:
- What impact could the issue have on the corporation and/or its stakeholders, both internal and external?
- Could the corporation take a more active approach to deal with the issue once it has arisen? If so, how?
- What could the corporation have done to be proactive about the issue? Could it have prevented the issue from causing a problem?
- Study the life cycle of an issue, focusing on where it starts, how it is communicated, and by whom it is communicated.
eBook: Essentials of Corporate Communications
Chapter 2: From Communication to Reputation
While you read, consider the following questions:
- Do you understand the differences between a company’s brand, image, and reputation?
- What can cause a negative impact on a company’s brand, image, or reputation?
Note: SNHU has limited access to this resource. Please view this alternative resource if you experience any difficulty viewing the eBook.
eBook: Reputation Management: The Key to Successful Public Relations and Corporate Communication
Chapter 13: Corporate Responsibility
While you read, consider the following questions:
- What does compliance have to do with corporate social responsibility (CSR)?
- What does the issue of human rights have to do with corporate profitability?
- Do corporations communicate their CSR activities? If so, to whom and how?
I have attached two examples and it will be two word documents. One for Internal communication and the other for external communication. The company is Starbucks Coffee. I have attached the Discussion from last week. Please let me know if you have any questions.
Answer preview
From: Director of the ABZ Sourcing Operations department
Sent: January 9, 2019
To: Account Representative for Supplier M
Subject: Supplier M Non-compliance with ABZ Business Ethics and Compliance Code
Our department has received information that that supplier M violates our company Business Ethics and Compliance code. We are informed that the supplier has been underpaying, overworking, and employing minor employees. Also, it’s reported that the supplier offers no benefits to the employees. You’re aware that according to the company policy, the sourcing department is responsible for addressing…
(540 words)