Super Bowl
The Super Bowl football game has also become the “super bowl” of advertising.
Advertisers spend hundreds of thousands of dollars to run ONE AD during a sports event! Why? The purpose of this assignment is to evaluate why a company develops an IMC program that includes a Super Bowl investment. It requires you to use concepts from chapters 1-3 of your textbook, and at least three outside resources. Answer these questions for this assignment: 1.
Why are Super Bowl ads posted by advertisers before the event? Do some research here and cite it, don’t just use your opinion. 2. Why are they watched, shared and talked about—before and after the event? Do some research here and cite it, don’t just use your opinion. 3. Is there a relationship between the ads shown and the viewing audience (target market) of the Super Bowl? 4. Watch the advertising, either during the game itself or on YouTube. Which one is the most appealing to you (describe it)? Consider the message, what emotion(s) it makes you feel, and also how it makes you feel about the brand. Type your answers using single-spaced paragraphs, at least one page in length. ABSOLUTELY include your references either in MLA or APA format. Save the document: your last name_SB.docx. Submit it on Bb Learn before the due date.
REF: Integrated Advertising, Promotion, and Marketing Communications
Answer preview
For almost nine years since the year 2010, the price of advertising at the Superbowl has doubled. According to Nail (2007), the 2019 price of advertising at the event stands at 5.25 million dollars. Bearing in mind that this cost only caters for a 30-second advertisement, they are among the most expensive advertisements. The Super Bowl advertisements, unlike the other types of advertisements, attract the attention of many people because they want to see the advertisements. Research has found out that 75% of the people prefer watching the advertisements to the actual super bowl games (Nail, 2007). The advertisers put most of their focus on the exciting details of the advertisements to attract even more viewers.
There are several reasons as to why the Superbowl advertisements are made before the game. Of course, these early advertisements raise questions as to the effect of taking away the suspense and anticipation that people have for the games (Nail, 2007). The people who prepare these advertisements argue…
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