Timeline and Metrics for Assessment
I have Project "marketing plan" with a team I want you to work and research in my Section in the project which is "Section is Timeline and metrics for assessment" write 3 Pages
we are going to make an electron car battery Name’s (Mazda 3 EV)
my section is 5th
5.Section V: Timeline and metrics for assessment (3 pages)
Here, groups should critically analysis the timeline for this plan-Launch in spring 2020Analyze sales data each quarter. If we see success launch upgrade model in 2022What are the key benchmarks that will be used to assess performance?-Sales performance to competitors, compare to previous model launch data by quarter, Quality control vs. competitors. What metrics will be used to decipher information?By quarter– Overall market capture, Units sold, Customer Satisfaction, Quality Control data- unit malfunctions
Answer preview
The timeline considers three critical deliverables depending on the marketing outcomes. The product will be launch in the spring of 2020. The product intends to capture the market through high quality and with a low penetration price. Introduction of the product in the spring of 2020 has industrial significance. Throughout this decade there is an increase in the sale of the electric car in the US market. Some competitors like Tesla have established their relevance in the local market. However, with a lower penetration price, substantial sales will be made for higher quality products. Following the sales outcome in the first two quarters, a marketing strategy will be developed and launched in 2021. To increase the level of sales, alternative markets will be established through online sales.
The year 2021 is committ…
(1000 words)