Answer previewThe traditional marketing methods, like direct mail and advertising, are today becoming less and less popular and effective. Many businesses are now opting to use social media to connect with their customers as well as other people who influence them. The social mediums have significantly changed how people communicate, connect, and collaborate, which has made businesses and organizations to utilize them to reach their target customers. Customers are already familiar with brands through different social media platforms. This is due to the high competition, which is as a result of globalization.

Globalization has made it possible for big companies from developed countries to compete with small companies in underdeveloped or developing countries. This calls for the small and medium companies to come up with more innovative ways to reach their customers at the lowest cost possible. Effective use of social media as marketing brings significant benefits to companies leading to higher sale and more growth (Mangold & Faulds, 2009). YouTube is one of the leading social media platforms where people get access to a wide variety of videos. Its iconic red button identifies YouTube platform has been of significance to many, including celebrities, comedians, and artists. Businesses have not been left behind, and businesses of all sizes have adopted video marketing …