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Strategic planning is a concept which is applied not only in businesses but also in government. Government officials usually have an excellent task of navigating the increasing complexities and challenges facing their localities. Therefore, strategic planning helps in driving progress and guides the leaders to mitigate risks in the economic and political scene which have major turbulences. In the article by Vanderberg and Capodagli (2015), the authors hold that local governments that adopt a customer-centric culture enhance their reputation. A review of the article will help in understanding the concept of strategic planning and how factors like communication affect the planning process.

According to the author, the government officials in Ottawa County have sowed great benefits from adopting a customer-centric…