Finding A Position in An Emerging Online Market
T ruCar.in: Finding a Position in an Emerging Online Market
TruCar.in: Finding a Position in an Emerging Online Market
no plagarism also give citationa and references.
- What is the impact of Porter’s Five Forces model on the online car portal industry?
- What is the consumer decision-making process for purchasing a car, and what is the role of online car websites in this process?
- What bases for segmentation could be useful for TruCar to identify key market segments? What are the possible key target segments for TruCar?
- What are the possible marketing strategies that TruCar can adopt to cement its position in the online car portal industry?
no plagarism also give citationa and references.
Answer preview
Finding A Position in An Emerging Online Market
Porter’s Five Forces
Michael E. Porter, a Harvard Business Professor, came up with the five forces that influence the competitive environment of businesses. These forces give business owners a chance to analyze their competitive environment to maximize their profits. The first force involves competitive rivalry, which focuses on how many and how strong a business’s competitors are. When intense, competitive rivalry requires…
(600 words)