Cisco Marketing Campaign Channels and Metrics

Choose one digital, social media channel and one traditional channel that you plan to use in your marketing campaign. For each channel, answer the following questions:

• Why is this channel an appropriate choice to promote your product or service?
• What type of data will you be able to collect related to your use of this channel in your campaign?
• Would PAR and BAR metrics be useful in assessing your return on investment for this channel? Why or why not?

Now consider the company’s own website, which is also a marketing channel. Answer the following questions about the company website:

• What type of content will be needed on your own website to support the launch of a new product or service?
• What type of data will you be able to collect related to your use of the company website in your campaign?
• Would PAR and BAR metrics be useful in assessing your return on investment for your company’s website? Why or why not?

Answer preview

Cisco Marketing Campaign Channels and Metrics

Marketing campaign channels play a substantial role in determining the entry of a product or service in the market. Marketing channels determine product awareness and purchase.  For

the Cisco marketing campaign for Cisco routers, one of the social media channels to use is Facebook and radio as a traditional channel. The Facebook channel will be utilized by creating a forum and adding as many people as possible, while the radio channel will entail running…

 

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