Tesla case study
Respond to the first set of questions using as time frame the period of the case (i.e. the time when the case was written). Imagine to be a consultant at the time of the case, and refer to the data:
- What do you think of Tesla’s entry strategy? What barriers did it have to overcome?
- Let’s look at Tesla’s profitability. What do the numbers say? Is Tesla profitable? Does it have a competitive advantage?
Now, look at Tesla today, exploring sources outside of the case:
- How are they doing today?
- How do you expect Tesla’s position to evolve by the end of 2020? What can Tesla do to prevent imitation or entry?
The case analysis paper must be double-spaced with 1 inch margins on all sides.
The paper should be approximately 1500 words.
Exhibits should be in the Appendix and not in the body of the paper. Use exhibits and charts as necessary to support your analysis.
Answer preview
Tesla Motors was established in 2003, and most of its capital was generated by Elon Musk, who became its CEO. The company mainly operates in the automotive sector, whereby its current object is to make all its cars autonomous by 2020. Although the firm experienced losses in some of its early financial years, it has become profitable in the auto market. It has gained a competitive edge and advantage over its rivals due to highly integrated technology, which has been applied in car batteries and advanced models. Their entry strategy…
(1300 words)