Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Areas to include:

Brand (to include a brief background)

Extension idea

Ration/justification or need for the new idea relate the idea back to the company’s mission statement

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

Course Objectives:

1. Develop a Marketing Plan
2. Define the types of marketing research
3. Analyze potential pricing alternatives.
4. Define channel strategy
5. Design a sales management plan.

Answer preview

Death Wish Coffee has consistently been a major brand player in the coffee industry at the American and global market. It has established a strong market reputation of being the strongest coffee brand in the market. However, with the increasing competition growth and changing markets, it is of value for the brand to make an extension of its original product. This will give birth to an energy drink facilitated by the coffee’s brand name. The production of the energy drink is in line with the company’s mission…

(1700 words)