WEBSITE MARKETING
MKTG600 assignment
Evaluate Marketing Website Assignment: Access the following Website: :http://www.kraftheinz-
Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.
Course Objectives:
- Define channel strategy
- Design a sales management plan
Answer preview
Effective Use of a Website as A Marketing Strategy
Kraft Food Company deals with food and beverage services. They have implemented various channel strategies to link their products to the customer. For example, they have included a social media link on their website. To create awareness, the company is using http://www.kraftheinz-foodservice.com/ website as one of its marketing strategies. Through the website, Kraft Company has managed to reach as many…
(800 WORDS)