Advertising effectiveness
Respond to the following in a minimum of 175 words:
Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later.
Answer preview
As a product manager, I would measure several features to determine the effectiveness of the advertisement. The first feature is the reach. This helps to regulate the real number of audiences who viewed the ad. It is possible to know the number of audiences who were expected to see the advertisement by analyzing the potential viewers of Superbowl television. But to know the exact number of people who viewed the ad, I would use a market survey. To achieve this…
(270 words)