Business-Driven Technology
BUSN 420 Discussion Board Week 7
Post a message explaining how businesses can compete in a world quickly moving toward smartphone-enhanced shopping? Do you think smartphone-enhanced shopping will transform brick-and-mortar retail? In addition, describe from a biblical worldview how businesses can serve their consumers online as well as in a physical brick-and-mortar location. Support your post with at least two peer-reviewed scholarly journal references.
– 300-400 words
– Support your post with at least two peer-reviewed scholarly journal references.
– Baltzan, P. (2017). Business Driven Technology (7th ed.). New York, NY: McGraw-Hill Irwin.
(ISBN 978-1-259-56732-2)]
Read: Baltzan, Chapters 16 and 17
https://www.comscore.com/
Answer previewBusiness-Driven Technology
In a world moving toward smartphone-enhanced shopping, businesses can ensure a healthy competition by first and foremost, ensuring their digital consumer interface is smartphone-enhanced. This means that the layout of their websites should be responsive in such a manner that, depending on the size of the screen viewing the site, the design responds. According to Kim (2013), the significance of this is…
(400 words)