Industry Analysis of Emirates Airlines
Select a Middle Eastern company of your choosing and complete an Industry Analysis by answering the following questions:
- In relation to the four characteristics of successful strategies in Figure 1.1 (textbook p.9), assess the strategy of your selected company.
- Review the figure 3.2 (textbook. p. 65) relative to Porter’s Five forces of competition framework, assess the power of the buyers, suppliers and substitutes of your selected company. How formidable are the barriers to entry and how intense is the rivalry among existing firms? Is the industry of your chosen company attractive? Justify.
- What strategies can companies adopt to reduce competitive pressure and improve industry profitability?Which strategies might work for your company? Justify.
- Review the figure 3.6 (textbook p. 78) and the text relative to the identification of Key Success Factors (KSFs) and answer the following questions:
- What are the KSFs of your company?
- How do customers choose between rival offerings?
- Have your companies KSFs changed over time? Explain.
Answer preview
Characteristics of successful strategies are effective implementation, a good understanding of the environment, clear, long-term, and consistent goals, and objective appraisal of resources (Grant, 2018). Since its inception, Emirates Airlines has maintained a competitive advantage in the region, and this implies that the company has a good understanding of its operating environment. Nataraja & Al-Aali (2011) claim that, during its inception, the Sheik of Dubai ordered the company to uphold quality services. The airline…
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