Marketing

1, Consumers learn from product choice, purchase, use, and disposal. Do consumers always learn everything correctly about products? Do they always follow directions?

2, Describe a product that is successful and a product that is failing due to poor consumer learning.

3, How do consumers dispose of products? Are there differences in age, gender, ethnicity/race etc, and/or types of products and method of disposing?

4, What are the implications for marketers?

Answer Preview

Customers tend to have different ways of learning about a product of an organization either after purchasing it or using it. Most consumers usually do not learn about everything from a product because of the nature in which they use the product (Büttner, Florack and Göritz, 2014). Research has shown that the best way in which consumers learn about products is through direct experience of the product. Therefore, this means that…

(1381 Words)