Competitive Analysis and Marketing Mix
This paper is about a product that I created called Athleishoes in paper I previously wrote (Paper attached)
Questions:
- Discuss competitive analysis by examining one to two competitors to the product you are “creating” (Athleishoes). Identify the direct competition to your product and analyze their strategies, objectives, strengths, and weaknesses.
- Conduct a competitive analysis on both the industry and market of your product (Atleishoes).
- Discuss porter five forces and competitive profile matrix as it relates to your product
- Prepare marketing strategy based on the elements of the 7 P’s used in your chosen product. The marketing mix is the 7 Ps (product, place, price, promotion, people, process and physical evidence) and each element should be addressed in the report.
Instructions:
-Essay format (APA)
-7-8 pages, double spacing
-Font: Times New Roman
-Include Index
-At least 6 peer reviewed sources (include DOI in reference page). Additionally, www.census.gov should be used as resource demographic information.
-In text citations for each peer-reviewed source and for the census website.
-No plagiarism
This is based on an imaginary product called Athleishoes that I describe on the paper attached. Let me know if you have questions about it.
this product is from the United States
Answer preview
My major competitors in the footwear industry will be Nike Inc. and Under Armour, Inc. They are established companies that have a huge following not only in the United States but also across the globe (Singh, 2013). Under Armour, Inc. is among the largest sport equipment companies in the world, stemming from the enormous income it generates. In the 2019 fiscal year, the total company revenue stood…
(2900 words)