Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.

Based on the conceptual knowledge and understanding obtained from the readings –

1-Select a world renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its intellectual property. (2.5 Marks) (Max 750- Min 500 Words)

2- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (2.5 Marks) (Max 750 – Min 500 Words)

NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.

Answer preview

Companies have become more innovative nowadays as they try to become more competitive than their rivals. As a result, some companies may copy their competitor’s work in order to accelerate growth. With legal protection measures, it is hard for a company to copy or reuse the innovation of other companies…