Major : Marketing / Course : Consumer behavior / I need someone to write for me 2 to 3 pages about the MARKETING MIX VARIABLES for ELECTRIC CARS in the Jordanian market, and include the references.

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A marketing mix is a group of actions or strategies that a company can use to promote its products. The marketing mix involves 4Ps, which include price, promotion, place, and product. The marketing mix has increased through the involvement of physical evidence, people, process and performance (Al-Da’abseh, T. A. R. I. Q., Aljawarneh & Shwiyat, 2018). Price represents the value of a commodity. Electric car’ company in the Jordan market should ensure they post a fair price such that their customers shouldn’t feel as if it is too high, and it should not be too low to enable them to make a profit. The price should be able to benefit both customers and the business. The company should consider the group of people they are targeting while setting their prices. As Jordan electric car company target middle class and high-class members, they should ensure that they set prices that will accommodate both classes (Al-Da’abseh, T. A. R. I. Q., Aljawarneh & Shwiyat, 2018). They should also consider the pricing of their competitors. Their prices should not be too high nor too low from their competitors. Some vehicles may be expensive as they are a luxury thing, but the price should match its quality.

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