• Fashion and Retail Vision and Mission Statement, if a company is selected (if a fashion designer is selected, this would be the history of the designer. If a trend is selected this would be a history of the trend and how it has evolved).
• Fashion and Retail Industry Analysis (the current status of the company, the current status of the fashion designer, or the current status of the trend that is marketed to consumers)
• Fashion Marketing Strategy (marketing strategy of the company, of the designers current collection, or the manner in which the trend is marketed to consumers)
• Retail Trend Analysis (future of the company, designer, or direction in which the trend is headed).
• Contemporary Strategies and methods of sustaining growth in the fashion and retail industries

Answer preview

Louis Vuitton (LV) is a French company that ventures into fashion. The company was founded in 1854 where it sells specializes in selling trending and luxury goods, including shoes, watches, accessories, jewelry, books, and sunglasses. A label LV monogram appears on most of the company’s products ranging from leather goods and luxury trunks to books, jewelry, watches, shoes, and others. Currently, the company is the leading fashion house globally, and its headquarters are in Paris, France.  LV sells its products through lease departments in the high-end departmental stores, standalone boutiques, and e-commerce platforms on its website.  For six years consecutively (between 2006 to 2012), LV was ranked as the most valuable luxury brand.  By 2012, the company’s valuation was estimated to be approximately US$25.9 billion.  By 2013, the company’s valuation was approximately US $28.4 billion, with its revenue being about US$9.4 billion (Wang & Ben, 2021). According to its recent report, the company has over 460 stores in 50 countries across the world. Some of the countries that Louis Vuitton company operates include but limited to China, the US, Canada, Japan, Britain, and others.  The company operates internationally, where it serves global customers, and it competes with other global competitors, including Nike, Chanel, Gucci, Sephora, and others. Louis Vuitton has over 10,001 employees, and it is privately owned by the Vuitton family. LV specializes in products like leather goods, luxury goods, fashion, ready wear, craftsmanship, watch and high jewelry, retail, manufacturing, developing information system, supply chain, excellence, international career, accessories, sunglasses, stores, and design.

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