In this week’s Tio video, Austin talks about his belief in his product as a new type of savory snack meal that could appeal to busy Americans. Here he is discussing his value proposition for the customer segment he serves.

Read the definitions below for Market (Customer) Segments and Value Proposition, and think about how they apply to your new idea:

MARKET (CUSTOMER) SEGMENTS: Defines the different groups of people or organizations an enterprise aims to reach and serve.

VALUE PROPOSITION: Describes the bundle of products and services that create value for a specific Customer Segment.

Then, for your initial post, answer the questions below:

• For whom are you creating value?
• Who are your most important customers and where is the customer experiencing the product or service (in person, online)
• What value do you deliver to the customer? Which customer needs are you satisfying?
• Which one of your customer’s problems are you helping to solve?
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Answer preview

The most critical customers comprise those who are cautious about their health and seek safety in the ongoing covid-19 pandemic. Another significant customer for the company includes organizations aiming to bridge the service delivery gap created during the covid-19 pandemic (McKinsey and Company, 2020). Most clients aim at interacting with businesses that apply professionalism in implementing health protocols. The customers will experience the products and services online. The advancement in e-commerce will adapt to the new trends of contactless deliveries to promote customer safety. The services and products can also be experienced online during delivery, whereby clients will receive their orders physically based on the locations provided.

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