Marketing Management-MGT 201

Leaning Outcomes:

• Demonstrate an understanding of the global competitive environment and the changing marketing practices. (LO- 1.8)
• Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (LO- 1.9)
• Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (LO- 3.4)

Case Study

Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

Assignment Question(s):

• Which sociocultural factors have informed McDonald’s global expansion? Explain. (1.5 Marks)
• Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world. (1.5 Marks)
• Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html)to McDonald’s strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/) (2 Marks)

Important Notes :

Attachment is in the attachment, the solution is required to have no similarity ratio.

The assignment must be completed within one or two days as a maximum.

add at least 3 references.APA style.

Answer  preview

Understanding culture, specifically the practices, beliefs, and value systems embraced within a foreign market, is critical to McDonald’s global expansion strategy (Tanahashi, 2008). When the company sought to move into the Indian market, it had to first understand the predominant culture and its influence on the eating preferences of Indians. From their analysis, they were able to find out that Indians are predominantly vegetarians. To gain a foothold in this market, the company had to change its menu to accommodate the cultural practices embraced within the country (Tanahashi, 2008).

 

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